NIKE ‘more than’ AF1 - COMMERCIAL

Creative Direction | Video Direction | Campaign Strategy

move as 1, to REMIND THEM WHO YOU ARE.

For this emotional documentary we shot in Houston, TX., we teamed up with NBA Player Clint Capela to listen to and learn from the stories of a collection of TAGS. TAGS are aged-out foster youth in the Houston area. Their stories were meaningful, and the hope they maintain are exactly what we needed both for this project, and for our lives.

Spending the day with these young adults we learned about what it feels like to be a Foster youth in today’s world. We showcased the connection between Clint Capela, who is also an aged-out former Foster youth and the young adults of the Depelchin’s Childrens Center in HTX. Amplifying the importance of looking beyond the labels given to us by society, capture content with the youth to further enable the courageous spirit they bring to the world.

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